FAMOS: Less effort and a better understanding of the market when purchasing, thanks to AI
Key Findings
Challenge
Manually entering property listings in Excel and using separate folder structures was time-consuming, prone to errors, and resulted in less transparency regarding the best offers and real estate agents.
Solution
Using the assetbird AI Analyst, FAMOS Immobilien automatically captures property listing and CRM data and consolidates emails, documents, and contacts into a user-friendly deal CRM.
Result
Less manual work, better data: FAMOS identifies top listings, comparables, and real estate agents more quickly and makes more informed decisions in the market.
Brushing up on your Excel skills is quick and easy. Yet the true potential of property listings and agent emails often goes untapped when it comes to purchasing. That’s because listings contain far more than just whether an address is already known. They provide insights into rent trends, listing histories, ownership structures, and valuable agent contacts. This is exactly the kind of information that becomes crucial when time is short and good deals are made through the right connections.
FAMOS Immobilien demonstrates how this treasure trove of data can be effectively leveraged with assetbird. The team saves time on data entry, improves data quality, and works more closely with key market players. We discussed how this works in practice with Joshua Heckner, Head of Real Estate at FAMOS Immobilien.
Measurable impact
<10 min
for property listing entry
Offers are forwarded via email and automatically processed by the assetbird AI analyst.
Top 20%
Focus on the best opportunities
FAMOS focuses its time and attention specifically on the most relevant listings and real estate agents.
24/7
Automated processing
Quotes are processed at any time, regardless of staffing shortages, the time of day, or the workload.
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“The most time-consuming part was filling out the spreadsheet in Excel and making sure all the information was organized properly.”
Joshua Heckner, Head of Real Estate, FAMOS Real Estate
The starting point: A fragmented process and many manual steps
Before assetbird was introduced, the purchasing team had to deal with manual tasks on a daily basis: property listings were entered into Excel, files were stored in folders, and emails were sorted in Outlook.
Joshua Heckner recalls the old way of working: “The most time-consuming part was filling out the Excel spreadsheets and making sure all the information was neatly organized. Despite the effort, the Excel lists and folder structures were ultimately difficult to search. There was no way to perform a qualitative analysis of the listing history, rental prices, or agent performance.”
The Switch: assetbird Deals Is Already Impressing in the Testing Phase
FAMOS Immobilien had a smooth transition to assetbird Deals. Even during the testing phase, the tool was used extensively and quickly integrated into daily workflows. The short onboarding videos were helpful, and at the same time, the tool was perceived as self-explanatory.
A key feature was the automatic processing of property listings from various sources: “I forwarded the listings and knew right away that it was taken care of,” says Joshua Heckner, describing his initial experience.
With the help of short onboarding videos, users can get started right away.
The Benefits: A Better Basis for Decisions When Buying Real Estate
Time savings
AI-powered property listing capture significantly reduces manual work and makes it possible to evaluate listings more quickly, regardless of format or the real estate agent’s process.
Consistent database
Standardized information from property listings provides a consistent basis for comparisons, evaluations, and subsequent analyses.
A better understanding of the market
Offer histories, purchase prices, rental data, and comparable properties in the area reveal just how attractive a deal really is.
More Targeted Broker Management
Transparent CRM data shows which agents provide relevant offers and where targeted follow-ups are worthwhile.
Assetbird Deals improves the quality of decision-making in the investment process. Famos Immobilien no longer evaluates offers in isolation, but rather in the context of offer history and market data. All relevant information is visualized interactively on a Google Maps map: previous offers, purchase prices, and comparable properties in the immediate vicinity. This makes it clear at a glance how a new offer fits in terms of location and price.
“The Google Maps map is a major added value for me. I can immediately see what has happened in the area and better contextualize my assumptions,” notes Joshua Heckner with satisfaction.
This means it is no longer just a question of whether a single property listing is attractive. It fosters a better understanding of the market and the deal. Joshua Heckner adds:“We now have comprehensive, interconnected data at our disposal, allowing me to act in a much more data-driven way. We see rental prices down to the specific address, identify similar listings in the immediate vicinity, and track listing histories for purchase prices and rental trends.”
Assetbird’s CRM provides additional value. Famos Immobilien now has a clear overview of listings and agents. Joshua Heckner explains: “I can now identify at a glance which agents have the most or fewest listings. This gives us a significantly better basis for decision-making and helps me follow up with our agents in a targeted manner.”
"With assetbird Deals, we're improving the quality of our deal pipeline and focusing more on the top 20% of offers, brokers, and ultimately acquisitions."
Joshua Heckner, Head of Real Estate, FAMOS Real Estate
The bottom line: Clear data and more time help us make better purchasing decisions
With assetbird, real estate acquisitions at FAMOS are now easier, faster, and significantly more informed. “assetbird Deals takes a lot of work off our hands. We identify the right listings and agents early on and use the time we have in a targeted way where it has the greatest impact. This allows us to improve the quality of our deal pipeline and focus more on the top 20% of listings, agents, and ultimately acquisitions,” says Joshua Heckner.
The key added value lies in the combination of time savings, consistent data quality, and a better understanding of the market. This results in a clear competitive advantage in acquisitions.
“Assetbird Deals saves us a lot of work. We identify the right deals and brokers early on and focus our time where it has the greatest impact.”
