“The key point is that once an item is saved, it has a unique identifier. Because only when an item is uniquely identified in the system can we later clearly trace where it came from, when it was listed, and in what context it has already been reviewed.”
Marcel Sundag, Head of Sales and Acquisitions, Stonehedge Real Estate GmbH
The starting point: In search of a system for making sound decisions in the investment process
For Marcel Sundag, Head of Acquisitions and Sales at Stonehedge Real Estate GmbH, this situation marked a decisive turning point in the digital handling of deal process data. For him, one thing is clear: “The most important thing is that there is a unique identifier once it has been saved. Because only if a property is uniquely stored in the system can you later clearly trace where it came from, when it was listed, and in what context it has already been reviewed.” In addition to the lack of uniqueness, other challenges arose: no clean graphical presentation, workarounds in daily operations, and the question of where information actually resides. The fact that their approach in Excel had led them to a point where it became business-critical was the deciding factor in looking for an alternative.
The decision to go with assetbird was a conscious and easy one. For Stonehedge, assetbird provided a simple and efficient solution to the problem. Of course, there were internal questions. Especially regarding IT, data security, and control over sensitive information. But precisely these points could be clarified: server location in Germany, a secure infrastructure, and the assurance that data would be processed in a structured manner and retrieved when needed. Added to this was another factor that is often more important in such decisions than many admit: trust. “It was clear to me: This makes perfect sense,” says Sundag, “And even if someone came along today and said it’s cheaper, I’d stick with assetbird. Simply because I can rely on the solution and the team behind it.”
