A close-knit real estate community with a tight circle of opinion leaders has formed on the LinkedIn career platform. assetbird has identified the industry profiles with the most followers in the DACH region. Who is among them?
Prof. Dr. Thomas Beyerle illustrates the relevance of the LinkedIn career platform for many a business leader. Every week, the opinion leader from Catella Property Valuation GmbH provides information on the latest figures from the market. Beyerle publishes new market analyses, shares experiences from his daily life and regularly appears in front of the camera or on stage.
The posts are met with lively interest from his followers: Dozens to sometimes several hundred likes and comments are collected under Beyerle's posts. In total, around 16,600 members follow the Catella boss.
As in many other industries, a close-knit community has formed in the real estate community on LinkedIn - with a tight circle of opinion leaders. In addition to Prof. Dr. Thomas Beyerle, these include Dr. Hans Volkert Volckens from the consulting firm Blacklacke and Happy Immo Club founder Anais Cosneau.
Based on our own survey, assetbird has identified a total of 30 regularly active profiles from the real estate industry (table) that are followed by a particularly large number of LinkedIn members.
To classify: The sheer number of followers initially says little about how active or influential the person is in the network. For example, there are profiles with a few thousand followers who post a lot and there are others who hardly publish any content but have obviously built up a large number of contacts. Nevertheless, the size of the network naturally has a certain significance.
Jan-Hendrick Goldbeck is at the top of the ranking. The Managing Director of the GOLDBECK Group has built up a following of almost 46,000 members. He is regularly active and shares his company's current construction progress or sometimes talks about little anecdotes from his life.
His follower is also keen to post. With around 30,000 followers, Julian Nasiri is only just behind in second place. He is the founder of RockAsset Real Estate and recently became Managing Director of Ehret+Klein Capital and Ehret+Klein Transaction. Nasiri himself is a keen cyclist and sometimes shares posts about networking events that take the form of bike tours.
In third place is another well-known face from the scene: Jakob Mähren. The founder of the company of the same name is followed by around 26,700 members. He regularly comments publicly on political issues here.
Here is the complete list:
Only profiles that have at least 9,000 followers and provide regular added value through their content were considered for selection. The list does not claim to be exhaustive.
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